BackType in 2 toolboxes
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Social Media Listening
created by Matt Garcia
Tools for monitoring social media. Whether it be your website, issues you care about or what people said about your event, these tools will help you stay on top of what people are saying. Based off a blog post by Beth Kanter.
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Social Media Tracking Tools
created by Allen Gunn
These tools can help you to track things such as how many people are mentioning you, your organization, and your work in various online channels, as well as who is clicking on and sharing your links or updates, or trends relating to specific issue areas such health care reform, environmental, or human rights.
Various tools below track keywords, clicks, and other activity information on Twitter, Facebook, blogs, and more. Includes utilities that support the actual tracking tools, such as URL shorteners.